Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

Upgrade multiple manager accounts

Upgrade each individual AdWords account

Use a single sign-in for all accounts

Access the AdWords Application Programming Interface (API)

Explanation:

If you’re an agency or someone who manages multiple AdWords accounts, a manager account is a powerful tool that could save you time. A manager account is an AdWords account that lets you easily view and manage multiple AdWords accounts — including other manager accounts — from a single location.

A manager account isn’t an “upgrade” of your AdWords account. Instead, it’s an entirely new AdWords account you create. Think of a manager account as an umbrella AdWords account with several individual AdWords accounts linked to it. As always, owners of individual AdWords accounts can sign in to their accounts and maintain access to their information.

Here we’ll explain:

Why use a manager account
How to create a manager account
How to link and unlink to an AdWords account or other manager account
Inviting users to your account
Managing account access levels
Managing your account structure
Creating an optional login AdWords account

Why use a manager account

A manager account is an umbrella AdWords account that’s designed to help you easily monitor and manage other AdWords accounts. With a manager account you can:

Use a single sign in to access all managed AdWords accounts, including other manager accounts.
Search, navigate, and manage all of your accounts from a single, easy-to-read dashboard.
Create and manage campaigns for your managed accounts from within your manager account.
Easily compare performance across all accounts and run reports for multiple accounts at once.
Use consolidated billing to get just one, simple monthly invoice for all of your managed accounts.
Use alerts to efficiently monitor all of your linked accounts.
Quickly create and link AdWords accounts from within your manager account.

Who should use a manager account:

Large advertisers with more than one AdWords account
Third parties such as:
- Agencies
- Search engine marketers (SEMs)
- Automated bid managers (ABMs)
- And other online marketing professionals who manage multiple client accounts or a large number of campaigns

Creating a manager account

Here’s how to create a manager account:

Visit //www.google.com/adwords/manager-accounts/ and click Start using manager accounts.
Enter the email address you want to use for this account. The email address must not already be used to sign in to other AdWords accounts. (Get tips for creating new email addresses).
Give your manager account a name. This is the name that your clients will see in their managed account.
Choose how you plan to use the account, either as an account to manage your own multiple AdWords accounts, or to manage other people’s accounts.
Select your country and time zone. This time zone will be used for your account reporting and billing and can’t be changed. You might want to choose the time zone you work in.
Select a permanent currency for your account. This selection will associate your manager account with an appropriate currency for any specific billing needs for your account (e.g. Manager Defined Spend). You might want to choose the currency in which you do business. Your client accounts will be billed in their individual chosen currencies.
Check the box to accept the rules of use and click Save and continue.
Once your email is verified, your new manager account is active!

Linking an AdWords account to your manager account

To begin using your new manager account, you’ll need to link it to an existing or new AdWords account, or to another manager account. Then, you can view information across multiple AdWords accounts and switch between all linked accounts using just one login.

An individual AdWords account can be linked to no more than 5 manager accounts, and your managed account structure can be no greater than 6 levels deep. Also, a manager account can’t be directly managed by more than 1 other manager account.

Inviting users to your account

From your manager account’s “Account access” menu, you can invite users to your manager account, manage your user invitations, and see who has access to your manager account and what level of access they have.

To see who you’ve invited to the account and who already has account access, go to the “Account access” menu as follows:

Click the gear icon in the top corner of your manager account and choose Account settings.
Click Account access from the side navigation.You’ll see any “Pending invitations” and a list of “Users with account access.”

To revoke or resend a pending invitation from here, click the Actions drop-down menu in the “Pending invitations” section and choose either option.

To remove a current user’s access or change their notification settings from here, click the Actions drop-down menu in the “Users with account access” section and choose either option.

Managing access levels

Similar to individual AdWords accounts, users of manager accounts can be assigned 4 levels of access: “Administrative, “Standard,” “Read only,” and “Email only.”

How much someone can see and do within a manager account and the accounts linked to it depends upon the level of access they’re granted for that manager account and whether the manager account is an administrative owner of an account.

Manager accounts

Anyone with access to linked manager accounts that are above your manager account in the account structure can make changes to your manager account.
Users with access to manager accounts that you manage (below your account in the account structure), won’t be able to make changes to your account.
Managers can terminate relationships with managed accounts at any time, as long as those accounts have users or an administrative owner manager account, by unlinking the account from their manager account.
Administrative access users on administrative owner manager accounts can control user access for their managed accounts. Learn more in the “Administrative owners” section below.

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Chanara Senior Account Manager
Chanara Senior Account Manager At Large

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