Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
- He wants to get his newest product in front of as many people as possible.
- He wants to create dynamic call-only ads to reach specific audiences.
- He wants to use Google’s automation technology to grow direct sales of his products.
- He wants to engage users who intend to purchase his products and are actively researching them.
Explanation:
Colin would choose “Build awareness” as his marketing objective because he wants to get the word out about his newest product. The “Build awareness” objective is chosen to reach a broad audience and maximize exposure.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness