Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authority. What should you do?
Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them.
Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person.
End the call as quickly as possible because there’s no reason to spend time talking to junior employees.
Ask to talk to their supervisor and see if you can qualify that person as a lead.