Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
- Using 1 conversion code snippet with cross-account conversion tracking
- Using multiple conversion code snippets with single-account conversion tracking
- Combining the accounts for streamlined reporting
- Setting up automated conversion rules for both accounts
With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. To use cross-account conversions, you’ll need to have more than one AdWords account and a manager account that’s linked to those accounts.
If you have multiple AdWords accounts, you can track conversions across all of those accounts—hundreds of accounts, if you’d like—using a single conversion code snippet (also called a “tag”). This is possible with cross-account conversion tracking.
Read more here: https://support.google.com/adwords/answer/3030657?hl=en