Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
- Using 1 conversion code snippet with cross-account conversion tracking
- Using multiple conversion code snippets with single-account conversion tracking
- Combining the accounts for streamlined reporting
- Setting up automated conversion rules for both accounts
Explanation:
With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. To use cross-account conversions, you’ll need to have more than one AdWords account and a manager account that’s linked to those accounts.
If you have multiple AdWords accounts, you can track conversions across all of those accounts—hundreds of accounts, if you’d like—using a single conversion code snippet (also called a “tag”). This is possible with cross-account conversion tracking.
Read more here: https://support.google.com/adwords/answer/3030657?hl=en