Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
- Affinity Audiences
Explanation:
Darren’s marketing goal is to target those people who viewed specific products on his website and left without purchasing them. Now he wants to create a Google Display Ad to drive sales of those exact products. Dynamic Remarketing will best suit Darren’s marketing goal.
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- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Drive action