During the exploratory call, you say to your prospect Fifth Season:
“We work with companies like yours that have invested in their website but are disappointed in how it’s helping to drive new business. We take an inbound approach that drives more traffic, converts more leads, and closes more sales, so that their website becomes their most effective salesperson. We are different because we work specifically with businesses in the travel and leisure industry. We’re experts in your audience’s needs, values, and motivations, and this allows us to create an inbound marketing strategy that speaks directly to them.”
What is this an example of?
A positioning statement
A Give and Get
A power statement
Goals, plans, and challenges