Ecommerce Analytics: From Data to Decisions Answers discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.
1 – Introduction to Ecommerce Analysis – Assessment
You should use the same dashboard to monitor your site’s performance, regardless of business objectives and job roles.
Google Analytics segments allows you to do which of the following?
(select all answers that apply)
Copy built-in segments
Create your own customized segments
Build segments using dimensions or metrics
Create a session segment spanning multiple sessions
The “All Sessions” segment includes every session within the selected date range.
What allows you to create segments based on a specified order of user conditions?
In this Overview report, which audience segment has the longest session duration and highest pages per session?
The Referral Traffic segment
The Search Traffic segment
The Direct Traffic segment
Cannot tell from this report
To create a segment that includes all users who have seen the summer promotion landing page during any session, what setting needs to change?
Change the filter setting from “Sessions” to “Users”
Change the filter setting from “Include” to “Exclude”
Change the dimension setting from “Landing Page” to “Page Title”
Change the rule from “exactly matches” to “does not match”
2 – Understanding Customers – Assessment
If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take?
Immediately stop investing in marketing for the source
Immediately increase marketing spend for the source
Determine whether the traffic source fulfills other site goals
Determine whether the source assists in conversions
In this Multi-Channel Funnel report, which two channels have the highest overlap and would benefit from coordinated marketing messaging?
Paid Search & Social Network
Paid Search & Display
Email & Display
Email & Social Network
In this Multi-Channel Funnel report, which channel is the best at assisting ecommerce conversions relative to the number of Last Click or Direct Conversions it drove?
In this Attribution report, which channel misses out on the most conversion credit when using the “Last Interaction” model (versus the “First Interaction” or “Linear” conversion models)?
Based on this Demographics report, which gender, age, and user type is most likely to make a purchase?
new male visitors aged 18-25
new male visitors aged 25-34
returning female visitors aged 35-44
returning male visitors aged 45-54
3 – Understanding Shopping Behavior – Assessment
To use the Product List Performance and Shopping Behavior Analysis reports, you must first implement Enhanced Ecommerce on your website.
The Product List Performance report provides a recommended list of products to remove from your website.
In this Product List Performance report, which product list and list position is most efficient at driving product clicks?
Position 1 on the Homepage Promo list
Position 1 on the Similar Products list
Position 3 on the Homepage Promo list
Position 3 on the Similar Products list
In this Product Performance report, which product indicates potential issues with the product details page?
22 oz. Mini Mountain Bottle
Organic Basic T-Shirt
Men’s Heather T-Shirt
In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?