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Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

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Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

 

 

  • Exact Match

 

  • Random Match

 

  • Direct match

 

  • Close match

 

 

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