Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
She prefers not to limit ad exposure, regardless of when the restaurant is open
Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
She’s using a “Standard” campaign
She can’t afford to run ads at all times of the day and on days of the week
You can use the ad schedule to:
- Specify certain hours or days of the week when you want your ads to show
- Set bid adjustments to increase or decrease your bids for specific days and times
Read more here: https://support.google.com/adwords/answer/2404244?hl=en
You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries.
This article explains how ad scheduling works.
How it works
Choose the AdWords experience you’re using.
- Specify certain hours or days of the week when you want your ads to show.
- Set bid adjustments to increase or decrease your bids for specific days and times.
By default, your AdWords campaigns are set to “Show ads all days and hours.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.