▷❤️Google Analytics Platform Principles Answers

Google Analytics Platform Principles Certification Exam Answers. Learn how the Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis.

Google Analytics Platform Principles Exam Answers

Course Overview

Unit 1: Platform Fundamentals
- Lesson 1: Course overview
- Lesson 2: The platform components
- Lesson 3: The data model

Unit 2: Collection
- Lesson 1: Data collection overview
- Lesson 2: Website data collection
- Lesson 3: Mobile app data collection
- Lesson 4: Measurement Protocol data collection

Unit 3: Processing & Configuration
- Lesson 1: Processing & configuration overview
- Lesson 2: Processing hits into sessions & users
- Lesson 3: Importing data into Google Analytics
- Lesson 4: Transforming & aggregating data

Unit 4: Reporting
- Lesson 1: Reporting overview
- Lesson 2: Building reports with dimensions & metrics
- Lesson 3: The reporting APIs
- Lesson 4: Report sampling

Unit 1, Lesson 2: The platform components

1. What are the four main parts of the Google Analytics platform?

Collection, Processing, Continuation, and Reporting

Configuration, Processing, Reporting, and Recollection

Configuration, Collection, Progressing, and Reporting

Collection, Configuration, Processing, and Reporting

2. During data Processing, Google Analytics:

transforms the raw data from Collection using the Configuration settings

collects the data from Analytics tracking code added to a website, mobile application or other digital environment

lets you access and analyze your data using the Reporting interface

lets you adjust Configuration settings before data is collected

3. Once your Google Analytics data has been processed, it can not be changed.

True

False

Unit 1, Lesson 3: The data model

1. What is the hierarchy of the Google Analytics data model?

Interactions > Users > Sessions

Sessions > Users > Interactions

Users > Sessions > Interactions

Sessions > Visitors > Interactions

2. Google Analytics is able to measure if a user is a first time visitor or repeat visitor.

True

False

3. Which of the following are “hit” types tracked by Google Analytics? (select all that apply)

Pageviews

Reservations

Events

Transactions

Unit 2, Lesson 1: Data collection overview

Unit 2, Lesson 2: Website data collection

1. You should include Google Analytics tracking code on every page of a website you want to track.

True

False

2. Where does the Google Analytics tracking code belong?

After the closing </head> tag in your HTML

Before the closing </head> tag in your HTML

After the closing </body> tag in your HTML

Before the closing </body> tag in your HTML

3. In order to distinguish between users on web pages, Google Analytics:

uses the IP address of a device that accesses the site

uses the city, state and country of a visitor that access the site

creates anonymous unique identifiers using third-party cookies

creates anonymous unique identifiers using first-party cookies

Unit 2, Lesson 3: Mobile app data collection

1. For mobile applications, Google Analytics will use the same Javascript tracking code as websites.

True

False

2. Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:

resending

rerouting

dispatching

displacing

3. If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.

True

False

Unit 2, Lesson 4: Measurement Protocol data collection

1. The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

True

False

2. Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.

True

False

Unit 3, Lesson 1: Processing & configuration overview

1. When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

users and sessions

cohorts and interactions

registered users and browsers

purchasers and browsers

2. Third-party data may be joined with the Google Analytics data collected via the tracking code.

True

False

3. During aggregation, Google Analytics:

exports the collected data into a Google Spreadsheet

organizes the collected data into pivot tables

organizes the collected data within database tables

samples the data immediately

Unit 3, Lesson 2: Processing hits into sessions & users

1. How is Google Analytics able to determine if a group of website interactions are all from the same user device?

By detecting what city, operating system and browser the hits come from

By setting a unique ID for the device that is attached to each hit

By grouping together all hits that are collected within a 30 minute time period

Google Analytics is not able to detect if a group of interactions are from the same user device

2. Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

True

False

3. A session in Google Analytics consists of:

The reports generated by users over a specific period of time

Interactions or hits from a specific user for all time

Interactions or hits from a specific user over a defined period of time

A group of users getting together in person to discuss analytics

4. By default, an Analytics session ends when inactive for:

15 minutes

30 minutes

45 minutes

60 minutes

Unit 3, Lesson 3: Importing data into Google Analytics

1. How can you add data to Google Analytics from other sources? (select the 3 correct answers)

Link your AdWords account to Google Analytics to import advertising data

Use Cost Data Import to upload click and cost data from non-AdWords campaigns

Import a .csv file into Google Analytics to attach new dimensions to existing dimensions

Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account

2. To add external data to Google Analytics using the Data Import feature, you must have:

a key that links the imported data with Google Analytics

a key that links the imported data with your AdWords account

an SDK that links the imported data with Google Analytics

an API that links the imported data with your AdWords account

3. What are the two methods of importing external data into Google Analytics using Dimension Widening? (select the 2 correct answers)

Linking to Google Spreadsheets

Using the Mobile SDKs

Using the API

Uploading a spreadsheet or CSV file

Unit 3, Lesson 4: Transforming & aggregating data

1. Which of the following are configurations that permanently modify your data during the processing stage? (select the 4 correct answers)

Channel Groups

Content Groups

Custom Reports

Filters

Goals

Javascript Customization

2. Filters can modify the data in your Google Analytics reports by: (select the 3 correct answers)

including data

excluding data

exporting data

changing how data looks in reports

3. Google Analytics Goals let you specify:

which users are likely to convert

which interactions should be used to calculate conversions

which users spend the most time on your home page

which page or screen is the first of a user’s visit

4. Which types of groups can you create in Google Analytics? (select the 2 correct answers)

Channel Groups

Conversion Groups

Content Groups

Conversation Groups

Unit 4, Lesson 1: Reporting overview

1. You can retrieve Google Analytics reporting data through the following methods: (select all that apply)

the account administration settings

the reporting interface

the SDKs

an API

2. The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

retrieval

expediency

sampling

configuration

Unit 4, Lesson 2: Building reports with dimensions & metrics

Unit 4, Lesson 3: The reporting APIs

1. The reporting APIs can be used to: (select the 3 correct answers)

automate complex reporting tasks

automate your tracking code customizations

retrieve Google Analytics data for use in your own applications

build your own dashboard with Google Analytics data

2. Each query sent to the Reporting API must specify: (select the 3 correct answers)

the start and end dates

the name of the standard report you wish to use

which metrics to display

the ID of the account view that the data should be retrieved from

Unit 4, Lesson 4: Report sampling

1. If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

True

False

2. If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

True

False

3. You can adjust the sample size by: (select the 2 correct answers)

adding a segment to your report

adjusting the session timeout control

adjusting a control in the reporting interface

specifying the sample size when querying the API

Google Analytics Platform Principles Final Assessment Answers

1. What are the four main components of the Google Analytics platform? (select all that apply)

Collection

Configuration

Continuation

Processing

Progressing

Recollection

Reporting

2. The tracking code in Google Analytics: (select all that apply)

connects data to your specific Google Analytics account

sends data back to your Google Analytics account for reporting

tracks changes in your AdWords account

identifies new and returning users

3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

Software Development Kit

JavaScript Tracking Code

The Measurement Protocol

HTML

4. Google Analytics can only recognize returning users on websites, not on mobile apps.

True

False

5. During data processing, Google Analytics: (select all that apply)

transforms your raw data from collection according to your configuration settings

aggregates your data into database tables

imports data from other sources you’ve defined, like Google AdWords or Webmaster Tools

organizes hits into sessions

6. A session in Google Analytics consists of:

the reports generated by users over a specific period of time

interactions or hits from a specific user for all time

interactions or hits from a specific user over a defined period of time

a group of users getting together in person to discuss Analytics

7. How can you add data to Google Analytics from other sources? (select all that apply)

By linking your AdWords account to Google Analytics to import your advertising data

By downloading your data from Webmaster Tools and manually importing it into Google Analytics

By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”

By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)

Sessions

Channel Groupings

Filters

Users

Goals

Interactions

9. Which of the following are dimensions in Google Analytics? (select all that apply)

Campaign

Visits

Time on Page

City

Browser

Language

Pageviews

Unique Visitors

10. You can combine any metric with any dimension in a Google Analytics report.

True

False

11. When does Google Analytics sample data for reporting?

When the data you request has already been calculated in the aggregate tables

When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits

When the report is pulled at the end of the high traffic week

When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

12. You’ve discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

Have your site developers create a new version of your website for internal users only that doesn’t have the tracking code

Have your account administrator configure a Filter that excludes internal traffic from being included in your report views

Have your account administrator reprocess the data in your account to exclude internal users

There’s not a way to prevent the internal traffic from showing in your reports.

13. You’ve discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

The data for the Product pages wasn’t collected because tracking code wasn’t placed on those pages of the site

Google Analytics doesn’t collect data from eCommerce sites

During processing Google Analytics sampled out the Product pages from your reports

A filter applied during processing was configured to remove Product pages data from your reports

14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

Add a Goal that tracks when a user lands on your site homepage

Add a Filter to exclude users who don’t watch a video on your site

Adjust the session timeout length to be greater than 45 minutes so that the session doesn’t automatically timeout while a user is watching a long video on the site

Create a Content Grouping that groups together all of your video pages in your reports

15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet

Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create

Create a dashboard directly in the Google Analytics user interface and share it with your team

It’s not possible to create a dashboard using Google Analytics data

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