Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
- Image ads and dynamic ads
- Shopping ads and remarketing ads
- Video ads and call-only ads
- AMPHTML ads and image ads
Explanation:
Image & AMPHTML ads format gives you greater control. AMPHTML ads enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads.
Created outside of Google Ads (in Google Web Designer, for example), image ads are uploadable as a .zip file into Google Ads. Image ads only run in banner-eligible slots, which has limited scale relative to Responsive Display Ads.
Google display ads let advertisers upload their own creative assets to the system and create image ads and AMPHTML ads. This allows advertisers greater control over the look and feel of their ads. Created outside of google ads, image ads are uploadable as a .zip file into google ads. AMPHTML ads enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Fourth chapter: Deliver the Right Message on Google Display Ads
- Sub-Chapter: Responsive Display Ads
Google Display ads offer advertisers the option to upload their own ads to the system, providing greater control over the look and feel of their messaging. The two types of uploaded ads available for advertisers are AMPHTML ads and image ads. AMPHTML ads are designed using the Accelerated Mobile Pages (AMP) framework, which prioritizes speed and performance, particularly on mobile devices. These ads offer a fast and engaging user experience, enhancing the overall effectiveness of the advertising campaign. On the other hand, image ads are static or animated graphical ads that can include text, images, logos, and other visual elements. Image ads allow advertisers to convey their brand message creatively and visually, capturing the attention of their target audience. By offering both AMPHTML ads and image ads as options for uploaded ads, Google Display ads enable advertisers to tailor their ad creatives to suit their specific campaign objectives, target audience, and branding preferences, thereby maximizing the impact and effectiveness of their advertising efforts. Therefore, AMPHTML ads and image ads are the two types of uploaded ads available to advertisers on Google Display ads, providing them with flexibility and control over their ad creatives.
