Google Tag Manager Fundamentals Exam Answers – Analytics Academy managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
1 – Starting out with Google Tag Manager – Assessment
1
Google Tag Manager helps you manage your website in which of the following ways?
(select all answers that apply)
- Simplify and speed up tag deployment
- Specify when tags should fire
- Manage different versions of tags
- Increase audience reach
2.
Google Tag Manager can only be used with Google tags
- True
- False
3.
To create a tag implementation plan, what are the recommended guidelines?
(select all answers that apply)
- Decide which of your existing site tags you can move into Tag Manager
- Decide what static and dynamic values you’ll want to pass from your website
- Choose which tags can collect the data you need
- Decide which Tag Manager account to link to Google Analytics
4.
Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?
- DoubleClick Floodlight counter tag
- AdWords Conversion Tracking tag
- AdWords Remarketing tag
- Google Analytics Pageview tag
5.
What is stored in a Tag Manager container?
- A grouping of all of your Tag Manager accounts.
- A collection of variables defined in Tag Manager.
- A Javascript object that holds data passed from your website
- A collection of website tags and triggers
6.
What is a “container snippet” in Tag Manager?
- JavaScript code placed on each page of your website
- A Javascript object that holds data passed from your website
- A collection of website tags and triggers
- Analytics tracking code
7.
A Tag Manager account allows you to do which of the following?:
(select all answers that apply)
- Manage tags for one or more websites
- Manage user permissions in your Google Analytics account
- Connect multiple Tag Manager accounts to a single Google account
- Control access permissions to a Tag Manager account
8.
What is a “trigger” in Tag Manager?
- A trigger determines which events fire on your website
- A trigger instantiates the Data Layer
- A trigger fires tags in response to website events
- A trigger publishes tags to your website
9.
What are the three parts of a trigger in Tag Manager?
- Variables, operators, and values
- Operators, tags, and variables
- Variables, operators, and the Data Layer
- Tags, values, and the push method
10.
How do you enable a built-in variable in Tag Manager?
- Publish the built-in variable in the Publish Now area
- Create a user-defined variable in the Variables tab
- Select the built-in variable in the Variables tab
- Uncheck the built-in variable in the Variables tab
2 – Setting up Google Tag Manager – Assessment
1
When you log into Google Tag Manager for the first time, what do you need to set up?
- A Google Analytics account
- A Tag Manager account
- The data layer
- Cross-domain tracking
2
Where can you find your container code in Tag Manager?
(select all answers that apply)
In a pop-up window after you create an account and container
Under the “Accounts” section by clicking into the container
Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
Under the “Versions” section by clicking into the tag
3
Which Tracking ID format should you use when setting up an Analytics Pageview tag?
UA-123456-7
123456
123456-7
UA-123456
4
What kind of variable should be used for a reusable Google Analytics property ID variable?
- User-defined Constant variable
- User-defined Data Layer variable
- Built-in Event variable
- Built-in Click Classes variable
5
The benefits of using the data layer in Tag Manager include which of the following?
(select all answers that apply)
Write and edit code in the GTM interface
Pass data into third-party applications
Use data to fire tags
Encrypt data automatically
6
Where should you place the data layer object in your website code?
Before the container snippet
After the container snippet
Inside the container snippet
At the bottom of your HTML
7
How are variables declared in the data layer?
As Javascript cookies
As variable types
As containers
As key-value pairs
8
To populate information to the data layer, which of the following can be used?
(select all answers that apply)
Use Javascript to pre-populate values in the data layer when a web page loads
Use Google AdWords to push information to the data layer
Use Google Analytics to push information to the data layer
Use a Javascript method to push values from your web page into the data layer
9
Data Layer variables automatically persist across different web pages
- True
- False
3 – Collecting data using the Data Layer, variables, and events – Assessment
1.
To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?
(select all answers that apply)
- A Custom Segment
- The Data Layer
- A Data Layer variable
- A Google Analytics tag with a Custom Dimension
2.
The Data Layer “push method” allows you to do what?
Push data from Google Analytics to your website
Push data from your website into the Data Layer
Push data from AdWords to the Data Layer
Push data from one Tag Manager account to another
3.
To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?
(select all answers that apply)
- A Trigger
- The Data Layer
- A Data Layer variable
- A Google Analytics tag with a Custom Metric
4.
To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
- The Tag Manager account ID
- The Analytics property ID
- A Javascript push method
- The Custom Dimension index number
5.
To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
- The Tag Manager account ID
- The Analytics property ID
- A Javascript push method
- The Custom Metric index number
6.
What event type would you choose to track button clicks using an event trigger?
- Click
- Form
- Page View
- History Change
7.
What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?
(select all answers that apply)
- Submit button clicks
- Play button video clicks
- Menu selection
- Closing a web page
8.
What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?
- Page Path variable
- URL variable
- Click Classes variable
- DOM element
9.
What Tag Manager variable type should you use to track only the part of a URL after the hash sign?
- Url Port
- Url Query
- Url Fragment
- Url Path
10.
Which built-in variable should you use to define an event trigger based on the class of a Submit button?
- Built-in Event variable
- Built-in Element variable
- Built-in Click Classes variable
- Built-in Click Target variable
4 – Using additional tags for marketing and remarketing – Assessment
1.
To create an AdWords Conversion tracking tag in Tag Manager, which of these is needed from your AdWords account?
(select all answers that apply)
AdWords Account number
Conversion Label
Conversion ID
Conversion Property
2.
What would you put in the Conversion Value field to dynamically capture the conversion values associated with your AdWords tag?
A built-in Referrer variable that records conversion URLs
A user-defined variable that records conversion amount
The median amount users spend according to Analytics
The projected amount users will spend according to Analytics
3.
What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?
(select all answers that apply)
- Hit and session attributes collected via the Data Layer
- Products the user has +1’d in Google Plus
- User information from the Analytics cookie
- Hit and session attributes collected from AdWords
4.
To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?
(select all answers that apply)
- AdWords account admin settings
- Analytics account admin settings
- Tag Manager account admin settings
- Tag Manager dashboard
5.
What does AdWords use to generate dynamic ads based on a user’s past interactions with website products and services?
Browser cookies
Javascript methods
Dynamic attributes
User profiles
6.
Where can you find a list of business-vertical attributes for Dynamic Remarketing?
- The Google Analytics Help Center
- The Google Analytics Admin area
- The Tag Manager Admin area
- The AdWords Admin area
7.
For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?
- Constant variable
- Data Layer variable
- AdWords variable
- Event variable
8.
For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?
- Constant variable
- Data Layer variable
- AdWords variable
- Event variable
9.
For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?
- Pageview
- Event
- Transaction
- Social
10.
For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?
- Page URL
- Referrer
- Click Classes
- Page Hostname
When logging into Google Tag Manager for the first time, what needs to be set up?
Where can the container code be found in Google Tag Manager?
Which Tracking ID format should be used when setting up an Analytics Pageview tag?
Which are benefits of using the data layer in Tag Manager?
Where should the data layer object be placed in the website code?
How are variables structured in the data layer?
Which can be used to populate information to the data layer?
The data layer “push” method allows you to do what?
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