Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
Customize the app for each format (phone, tablet, computer)
Add some large, memory-intensive graphics
Set up custom deep links
Use the bid strategy “Maximize engagement”
Mobile app engagement campaigns are a great choice if you’re focused on finding folks interested in your app content, getting people who have installed your app to try your app again, or to open your app and take a specific action. These types of ads allow flexibility for counting conversions, bidding and targeting.Deep links specify a location in an app that corresponds to the content you’d like to show.