How are product groups used in Shopping campaigns?
- To bid on organized inventory in an ad group
- To create a list of keywords used to target Product Listing Ads to shoppers
- To bundle items sold as a package, like a camera and tripod stand
- To organize products within a data feed
Related keyword:
How are product groups used in Shopping campaigns
Explanation:
Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.
Read more here: https://support.google.com/adwords/answer/6275317?hl=en
Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.
This article covers how to create product groups, plus how to edit and remove them.
How product groups work
When you get started
When you first create a Shopping campaign, you’ll have one ad group with one product group called “All products” that includes your entire inventory. We recommend that you split your inventory into smaller groups with subdivisions to make bidding more specific to your advertising goals.
How to use product group subdivisions to bid more strategically
You can subdivide up to 7 levels for each product group in any order you want. You can have a product group for all your products and bid the same amount for all of them. In the opposite way, you can also have smaller product groups organized by brand or product category. Keep in mind that you can’t set a bid on a product group that has been subdivided–you’ll set bids on the product groups without subdivisions.
Each ad group in a Shopping campaign can have up to 20,000 product groups.
Attributes available for product group subdivisions
Product groups can only be defined by these attributes provided in your product data in Google Merchant Center.
- Item ID: Your identifier (id) for each product.
- Brand: The name of the manufacturer of a product (Example: Google).
- Category: An attribute based on the Google product taxonomy. Example of a category string: Apparel & Accessories > Clothing > Dresses. In your product data, the “>” characters define the hierarchical levels in the product category that you’ll be able to use for subdividing product groups. If you don’t submit the category, we might assign one for you. There may be cases where Google refines the category further after it’s been submitted. Though we do our best, some products may be miscategorized. You can only subdivide by category when you target these countries: the US, the UK, Australia, Germany, France, Japan, Italy, the Netherlands, Brazil, Norway, Sweden, and Turkey.
- Product type: An attribute assigned by you based on your categorization. Example of a product type string: Home & Garden > Kitchen & Dining > Kitchen Appliances > Refrigerators. In your product data, the “>” characters define the hierarchical levels in the product type that you’ll be able to use for subdividing product groups.
- Custom labels: You can create up to five custom labels in your product data (Example of label values: seasonal, bestseller).
- Condition: The state of a product (new, used, and refurbished).
- Channel: Where your products are sold, either “Local” in a physical store or “Online” through an e-commerce store.
- Channel exclusivity: Whether your products are sold locally, online, or through both channels.
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