How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
Add targeting such as channel and environment
Add budget segments to the insertion order
Increase the bid and budget
Remove targeting such as keywords and exclusionary site lists
Line item reach forecasting in Display & Video 360 enables you to efficiently create line items that meet your campaign’s goals. Reach forecasting data is updated automatically as you change the settings of a line item, so you can:
- Verify that the line item will meet your campaign goals.
- Explore how each targeting option impacts the reach of your line item.
- See how adjusting your bid or budget changes performance.
It is recommended to remove targeting such as keywords and exclusionary site lists, to increase potential reach from 1K to 1M targeted impressions.
Read more here: https://support.google.com/displayvideo/answer/2995711