How can a profit margin be applied to the revenue metric?
Add a column and manually calculate revenue
Assign a media cost markup to the partner revenue model
Add a percent markup in the billing profile
Assign the pixel to a line item’s conversion tracking
Use a revenue model of “media cost markup” to calculate your line items’ revenue based on marking up a line item’s media cost by a fixed percentage. A partner’s default partner revenue model can be set on the Default Partner Revenue Model page in a partner’s settings. If necessary, you can also set the partner revenue model for an individual line item in the Bid Pricing, Partner Revenue & Goals page in each line item’s settings.
You can apply profit margin to the revenue metric by assigning a media cost markup to the partner revenue model.
Read more here: https://support.google.com/displayvideo/answer/2696854