How can reading video comments inform the channel’s content strategy?
Change the programming schedule based on comments from early fans.
Determine what your most popular search terms are.
Identify what types of content appeal to the audience.
There’s no value in reading comments.
In YouTube, comments are one of the important ranking factors. So, this is already a good reason to read and communicate with your audience via comments.
When you’re active in comments, it shows your audience that you’re committed to them and interested in what they have to say. Also, there are several different ways how you could communicate with your audience via comments. For example, promote quality discussions, express yourself, help make your community feel loved or similar. To achieve your specific goals you can reply to comments asap, pin comments at the top, like highlight users, giving hearts to comments.
So, how can reading video comments inform the channel’s content strategy? As a general rule, more comments means, that your particular video is popular and appeals to the audience. So, by monitoring comments you can identify which type of content your audience likes most.
Learn more on the official Google support website.