How could an advertiser determine the most profitable keywords within a campaign?
- A) Compare the costs accrued by each keyword with the conversion data for that keyword.
- B) Identify the keywords with the lowest “first page bid estimates.”
- C) Compare the total clicks to total conversions for each keyword in the account.
- D) Identify the keywords with the highest clickthrough rate.
Explanation: Profitability is calculated at the conversion level for a given product or service.