How does Google Display Ads help advertisers meet their marketing objectives and drive results?
- By offering the ability to display Bumper ads.
- By helping advertisers deliver relevant advertising as people browse the web.
- By helping advertisers reach customers searching for specific search terms.
- By bundling together all the pillars of a campaign.
Explanation:
Google Display ads help you deliver relevant advertising as people browse the web. This is the value of Google Display ads. This is how Google Display Ads help advertisers meet their marketing objectives and drive results.
- Learn more here: Skillshop Display Certification
- Second chapter: Identify Campaign Types on Google Display Ads
- Sub-Chapter: Display advertising on Google Display ads
Through the extensive reach of the Google Display Network (GDN), advertisers can showcase their ads across a vast array of websites, apps, and other digital platforms, allowing them to connect with potential customers at various touchpoints throughout their online journey. The GDN employs advanced targeting options such as demographics, interests, and remarketing to ensure that ads are displayed to the most relevant audience segments, enhancing the likelihood of engagement and conversion. This targeted approach enables advertisers to effectively raise brand awareness, drive website traffic, promote products or services, and ultimately, achieve their desired marketing objectives. While Google Display Ads may also offer the ability to display Bumper ads, which are short, memorable video ads designed for mobile devices, this feature alone does not encompass the comprehensive capabilities of the platform in assisting advertisers in meeting their broader marketing goals. Additionally, while bundling together all the pillars of a campaign may streamline campaign management, it does not directly address the core functionality of Google Display Ads in delivering relevant advertising to users as they browse the web. Therefore, the option emphasizing the delivery of relevant advertising across the web aligns most closely with how Google Display Ads helps advertisers achieve their marketing objectives and drive results.
