How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
- The CPA bid is multiplied by the predicted conversion rate
- The CPA bid is the highest the system will allow the CPC bid to reach
- The actual CPC bid is based on current max CPC settings
- The CPC bid is one-tenth of the CPA bid by default