How does YouTube provide opportunity for micro-moments?
YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.
YouTube allows brands and creators to upload short videos.
YouTube enables brands to increase ad formats.
YouTube decreases time between upload and impression.
What is micro-moment in YouTube? We understand micro-moments as intent-rich moments when decisions are made and preferences shaped. In other words, during these moments, consumers’ expectations are higher than ever. People come to YouTube with specific intentions. For example, searching for a “How to pass YouTube certification”. Well, maybe some better examples exist… However, because users come to YouTube to search for a specific information, creators, brands, and advertisers can win these so-called micro-moments.
So, how does YouTube provide the opportunity for micro-moments? In general, YouTube’s creates opportunities for creators, brands, and advertisers to get in front of their audience at critical moments. Keep in mind, that you should always think about your audience expectations. Why they need your video? Is your video relevant and creates value for your viewers? Undoubtedly, optimizing your channel for viewers needs will maximize the benefit you can take from these micro-moments.
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