How many ads should be implemented per ad group?
- One or two
- Only one
- Three to five
- Two to three
Explanation:
When you have multiple ads in your ad group, Google will rotate them and will show the-best performing one. This allows you to optimize your ads over time and achieve better performance. A general Google Ads recommendation is having 3-5 different ads within one ad group. Needless to say that your ad groups should be divided by a specific topic. Well structuring your ad campaigns is a key to success.
The more ads present in an ad group, the more options you’ll have for success in an auction. It is recommended to add three to five ads per ad group.
- Fourth chapter: Deliver the right message with text ads
- Sub-Chapter: How to create effective text ads