How many ads should be implemented per ad group?
- One or two
- Only one
- Three to five
- Two to three
When you have multiple ads in your ad group, Google will rotate them and will show the-best performing one. This allows you to optimize your ads over time and achieve better performance. A general Google Ads recommendation is having 3-5 different ads within one ad group. Needless to say that your ad groups should be divided by a specific topic. Well structuring your ad campaigns is a key to success.