How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
Cost-per-conversion data can indicate whether her profit will increase
Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
You can assign monetary values to your conversions when setting up tracking to get detailed revenue information in your reports. Reviewing your total number of conversions and the value of these conversions can help you decide if you should increase your budget or make changes to your ad groups to attract more targeted visitors.
Read more here: https://support.google.com/Google Ads/answer/1722068?hl=en