If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
- only on targeted affinity audiences
- only when targeted topics and affinity audiences match
- on targeted topics and affinity audiences
- only on targeted topics
If an advertiser adds affinity audiences and topics
By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing. It’s important to know that with each targeting method you add you narrow, not widen, your targeting.
If we use affinity audience, the ad may be shown to the visitor, having immense interest in our product. In this case the can be shown on the pages irrelevant to our keyword, because we are targeting the audience. The audience who has seen the relevant pages earlier and shown the interest to similar products. That is why they are being added in affinity audience. Now, when we target topics, the ad will be shown on the relevant pages. Because we are targeting topics, that are associated with page.
Read more here: https://support.google.com/partners/answer/2454017?hl=en
The Video ads run on YouTube and across the web through the Google Display Network. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages, and offers rich content from all over the world. The Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps (source: comScore).
Targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.
Available targeting methods for video ads
Here are the methods you can use for targeting your video ads. These targeting methods are added at the ad group level. It’s important to know that with each targeting method you add you narrow, not widen, your targeting.
The audience targeting methods let you define who you want to reach. These include:
The demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.
Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. Learn more about audiences.
Affinity audiences: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
Custom affinity audiences: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.
In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer.
Video remarketing: Reach viewers based on their past interactions with your videos, TrueView ads or YouTube channel. If you’ve linked your YouTube account to your AdWords account already, we’ll create custom lists for you automatically. Learn more about remarketing lists for YouTube viewers.
Content targeting methods let you define where you want your ads to show. These include: