If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
- Target cost-per-acquisition (target CPA) bidding
- Maximum cost-per-click (max. CPC) bidding
- Enhanced cost-per-click (ECPC) bidding
- Maximum cost-per-acquisition (max. CPA) bidding
Maximum CPC doesn’t require conversion tracking. You simply set your maximum bid for your ads