If your client wants to pay only when someone views an ad, you should use:
- A) YouTube homepage ads
- B) Text ads
- C) Viewable cost-per-thousand-impressions (vCPM) bidding
- D) TrueView in-stream ads
There are nothing in question pointing to video ads. If the same question was in Display advertising exam, how much people would choose vCPM as correct answer? looking at question both are correct. Explication. The beauty of TrueView ads is you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, or companion banners, or on the video thumbnail for video discovery ads.
Use this format when you have video content you’d like to promote before other videos on YouTube and across the Google Display Network. Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.
Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won’t need to pay every time your ad is shown.
Read more here: //support.google.com/adwords/answer/2375464
- If Your Client Wants To Pay Only When Someone
- If Your Client Only Wants To Pay When Someone Views An Ad