If you’re an online retailer and your social media goal is to increase newsletter sign ups from social channels, a related KPI could be:
A) a memorable phrase that highlights the value prop of the newsletter
B) the number of unique visitors to your website last year
C) a 30% overall increase in sign ups within three months
D) the number of clicks on the URLs embedded within the newsletter
https://www.youtube.com/watch?v=cAXdljrujb4