Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
- “The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!”
- “Continuous improvement is important to keep the website up to date and avoid our site being hacked. However, our team doesn’t have to manage it. We could hire an intern to manage the website and instead invest in other marketing activities.”
- “The continuous improvement of our website is important because the company is always launching new products and soon the website will be out of date. If we have budget to keep the existing content up to date, both customers and sales reps will be happy.”
- “Investing in continuous improvement ensures that the website will always look beautiful and position us well against competitors when leads are doing research.”
Explanation: The best response is, “The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!” This response effectively communicates the value proposition of continuous improvement in the context of driving business growth and delivering enhanced value to users. By citing empirical evidence from a reputable source, the response substantiates the claim that investing in continuous improvement can yield tangible benefits such as increased leads and revenue. It underscores the importance of viewing the website as a dynamic asset that evolves over time to meet the changing needs and expectations of users, rather than a static entity that remains unchanged after the launch pad phase. Additionally, by highlighting the potential return on investment (ROI) associated with continuous improvement, the response addresses the CEO’s concern about allocating resources effectively and demonstrates the strategic value of ongoing optimization efforts. Therefore, this response effectively conveys the significance of investing in continuous improvement as a means to drive business success and achieve better outcomes for the company.
