Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?
Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.