In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
Whether or not the ad actually shows
The ad’s position on the page
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color
Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: Adwords Fundamental
- Topic: Make Your Ad Seen