Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
- A) (Average deal value) * (10%) / (115%)
- B) (Average deal value) * (0.15)
- C) (Average deal value) * (10%) * (115%)
- D) (Average deal value) * (10%) * (15%)
