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Home » HubSpot Contextual Marketing certification Exam Answers » Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

November 13, 2017 By CertificationAnswers

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

  • A) Your site’s layout.
  • B) The elements in your site’s footer.
  • C) Your site’s navigation.
  • D) Your site’s style.

 

Explanation: The selected answer, ‘Your site’s navigation,’ is correct. Jana is likely hoping to determine the most intuitive and user-friendly way to organize and structure the navigation menu of the company’s new website through a card-sort exercise. Card sorting is a user-centered design technique used to gather insights into how users categorize and group information, such as the various sections, pages, or topics on a website. During a card-sorting session, participants are asked to organize a set of content items (represented by cards) into groups or categories that make sense to them. By observing how users categorize and prioritize the content, designers can gain valuable insights into users’ mental models and preferences regarding website navigation. This information can then be used to inform the design and organization of the website’s navigation menu, ensuring that it aligns with users’ expectations, needs, and browsing behaviors. Therefore, recognizing that Jana is likely hoping to determine the site’s navigation through a card-sort exercise is crucial for leveraging this user-centered design method effectively and optimizing the usability and user experience of the new website.

 

Hubspot Contextual Marketing certification exam answers

 

 

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