Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
A landing page
Extensions expand your ad with additional information—giving people more reasons to choose your business. To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more.
Read more here: //support.google.com/adwords/answer/2375416