Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
Enhanced cost-per-click (ECPC)
Target outranking share
Target return on ad spend (ROAS)
“Target outranking share” is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain. This article explains how the portfolio “target outranking share” bid strategy works, what its settings are, and a few things to keep in mind when using this strategy.
Read more here: //support.google.com/adwords/answer/6268616?hl=en
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