In the World of Search Engine Optimization (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence or paragraph.
What is Keyword Prominence?
The Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically, how close to the beginning of the page’s TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION, your keyword phrase is placed. You should always put your most important keyword phrase at the very beginning of your TITLE, DESCRIPTION, and H1 and H2 tags. Also try to begin your first and last sentences of body copy with the important keyword phrases.
So, Keywords prominence is one of the various important factors for search engine optimization. It means, your keywords should be at prominent area in content of your web pages. To make higher prominence, you need to keep your keywords close to html tags such as <b> or <strong,>, <body>, <meta tag>, <Title>, <p>, <br>, <i> or <em>.
Practicing this method of optimization, you create weightage of your web page by keywords. Keep in mind that you should not target unique keyword on every page. While targeting keyword on page, you should follow right method of keyword targeting.
Example of Keyword Prominence:
Keyword = Keyword Prominence
<body>Keyword prominence is to place keyword near tags.</body>
We’re using keyword “Keyword Prominence” absolutely close to body tag. It will make prominence high and will help to optimize web page with keyword.