Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach.
Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of global internet users across millions of apps and websites.
Explanation: The correct answer is ‘It allows her to reach over 90% of global internet users across millions of apps and websites.’ This statement accurately describes the reach that a Google Display Campaign can provide Loretta. Google Display Campaigns have an extensive reach, covering a vast network of websites and apps across the globe, allowing advertisers to connect with a wide range of internet users. With over 90% coverage of global internet users, Loretta can effectively extend her company’s market reach to a massive audience, potentially increasing brand awareness and engagement. This option highlights the expansive nature of Google’s display network, emphasizing its ability to connect advertisers with a diverse and extensive online audience, which aligns with Loretta’s goal of engaging large audiences to extend her company’s market reach.
