Machine learning automates much of a Google App campaign once it’s live.
What’s one reason marketers should still be involved in the campaign after it’s launched?
- The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
- The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
- The marketer will need to look for and resolve any campaign issues found within the notiﬁcations section of the account.
- An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.