Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
Use the Search terms report to see the terms people were searching for when her ad was shown.
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Track the clicks and clickthrough rate (CTR) of her ad campaign.
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. “
- Maria Noticed Last Month
- Maria Noticed Last Month That
All Questions and Answers of AdWords Fundamentals Assessment :
AdWords Fundamentals was updated. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.