Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
- Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. “
- Use the Search terms report to see the terms people were searching for when her ad was shown.
- Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
- Track the clicks and clickthrough rate (CTR) of her ad campaign.
The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are.
Read more here: https://support.google.com/adwords/answer/2579754?hl=en