Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
Dynamic search ads
Remarketing lists for search ads
Retargeting lists for text ads
Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
Read more here: //support.google.com/adwords/answer/2701222?hl=en