Match each autobidding strategy to the right campaign goal.
- Conversions – Target CPA.
- Traffic – Maximize clicks.
- Visibility – Target Outranking Share.
- Revenue – Target ROAS.
Explanation:
Certainly! Here’s the matching of each autobidding strategy to the corresponding campaign goal:
- Conversions – Target CPA: This strategy is suitable when your primary goal is to drive conversions at a specific cost per acquisition (CPA). The system will automatically adjust bids to achieve the desired conversion target within your CPA goal.
- Traffic – Maximize clicks: If your main objective is to generate as much website traffic as possible within a given budget, the Maximize Clicks bidding strategy is appropriate. The system will optimize bids to get the maximum number of clicks for your ads.
- Visibility – Target Outranking Share: When your goal is to increase your ad’s visibility compared to a specific competitor, the Target Outranking Share strategy is suitable. It allows you to specify a competitor, and the system will adjust bids to outrank their ads in the search results.
- Revenue – Target ROAS: If your primary focus is on generating revenue and maximizing the return on ad spend (ROAS), the Target ROAS bidding strategy is ideal. This strategy optimizes bids to achieve a specific ROAS target based on the value of conversions.