Match each of the following identifiers to the platform on which they are used.
Match blocks as follows:
- IDFA - with Mobile app (iOS)
- AdID – Mobile app (Android)
- Cookie – Mobile web
- PPID - Cross-device
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Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.