Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.
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Google Analytics |
For clients who are already running Google Analytics. |
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Google AdWords |
For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only. |
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One Google Tag |
For new advertisers that want to use AdWords, DoubleClick, and/or Google Analytics. |
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Google Tag Manager |
For clients who are placing an entirely new tag on their site. |
