Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.
Google Analytics |
For clients who are already running Google Analytics. |
Google AdWords |
For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only. |
One Google Tag |
For new advertisers that want to use AdWords, DoubleClick, and/or Google Analytics. |
Google Tag Manager |
For clients who are placing an entirely new tag on their site. |