Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?
Compare average CPA and conversion rate before and after using target CPA bidding
Enable and disable target CPA bidding every other day to observe differences
Install a new conversion tracking code
Monitor overall changes in clicks received
- Megan Enabled Target Cost Per Acquisition
- Megan Enabled Target Cost
- Megan Enabled Target