Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups.
What should Melissa do next?
- Create a new campaign and ad group for each diﬀerent theme.
- Replace her existing ad group with a new one using a diﬀerent theme.
- Maintain one evergreen ad group, and use additional ad groups to explore diﬀerent themes.
- Maintain the same ad group, and introduce additional assets based on various diﬀerent themes.