Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly For Searches For The **Wonder Boots** Product Name?
- Phrase match
- Broad-match modifier
- Exact match
- Broad match
Let’s dive into a more detailed explanation of the keyword match types, specifically addressing why “Exact match” is the most suitable for attracting traffic strictly for searches for the “Wonder Boots” product name.
1. Broad Match:
- Broad match is the least restrictive keyword match type. It allows ads to show for a wide range of related searches, including variations, synonyms, and relevant phrases. This could result in a broader audience but might not be the best choice if Michelle wants to target only searches directly related to “Wonder Boots.”
2. Broad Match Modifier:
- Broad match modifier is more restrictive than broad match but still allows for some variations. It requires that certain words be present in the user’s search query, but it may include additional terms. While it offers more control than broad match, it might not be precise enough for Michelle’s goal of targeting only searches for “Wonder Boots.”
3. Phrase Match:
- Phrase match is more specific than broad match types but allows for additional words before or after the specified phrase. It provides more control than broad match but is not as restrictive as exact match. For Michelle’s case, it may still capture searches that include additional terms, which might not align with her goal.
4. Exact Match:
- Exact match is the most precise keyword match type. It ensures that ads are triggered only when users enter the exact term “Wonder Boots” without any additional words or variations. It provides maximum control over the search queries that trigger the ads, making it the ideal choice for Michelle if she wants to attract traffic strictly for searches related to the exact product name “Wonder Boots.”
In summary, to exclusively target searches for the specific product name “Wonder Boots,” Michelle should use the Exact match type by enclosing the keyword in square brackets, like this: [Wonder Boots]. This way, her ads will be triggered only when users search for that exact term, ensuring a highly targeted and relevant audience.