Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
- Change the campaign priority to “high”
- Set her budget to “accelerated” delivery
- Increase her “All products” bid
- Subdivide by brand and set more competitive bids for the brands individually
Its a good idea to raise your bids for well performing products/brands. To do that you need to subdivide your products and set bids individually