Over the past year, your team has created content offers for all three stages of the buyer’s journey for your two buyer personas. It’s getting hard to follow up with all of the leads you are generating, so you suggest setting up lead nurturing. What is the best way to describe lead nurturing to your team?
A) Lead nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready.
B) Lead nurturing is the process of convincing people to buy your product or services.
C) Lead nurturing is the act of sending automated emails to your prospects.
D) Lead nurturing is the process of sending leads content that highlights your company’s competitive advantage with the goal of earning their business.