Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal.
What did he hope to achieve by selecting “leads” as his goal?
- Encourage customers to purchase electric cars.
- Have more people view his website.
- Promote videos that speak to the business mission.
- Increase e-mail list sign-ups from potential customers.
Any business owner knows that generating leads is essential to driving sales and growing the company. There are many ways to generate leads, but one of the most effective is through direct-response campaigns. These campaigns encourage customers to take a specific action – such as buying a product or signing up for a newsletter. When done correctly, direct-response campaigns can be highly effective at driving sales and generating leads. However, there are some best practices to keep in mind when setting them up in Google Ads. First, it’s important to create well- targeted ads that clearly identify the offer and call-to-action. Second, make sure the landing page is cohesive with the ad campaign and provides a clear path for conversion.