Recently, you’ve noticed that organic traffic is down and the visitor-to-contact conversion rate has gone up. Why could this be?
A) Traffic from referrals has increased, and typically, 80% of referral traffic becomes customers
B) There was an increase in the number of blog posts published
C) You’re looking at an incorrect report. The traffic-from-contacts report will show that traffic is up
D) Although website traffic may be down, your company may be attracting more qualified visitors who are converting