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Home » Google Shopping Ads Exam Answers » Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

July 12, 2017 By CertificationAnswers

 
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

 

Only mpn is required

Only brand is required

gtin and brand are required, and mpn is recommended

gtin and mpn are required, and brand is recommended

 

or

 

  • Two identifiers from ‘gtin,’ ‘mpn,’ and ‘brand’ must be used
  • Only ‘mpn’ is required
  • Broth ‘gtin’ and ‘mpn’ must be included
  • Only ‘brand’ is required

 

Related keyword:

 

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid

 

Explanation:

 

For any items with ‘new’ condition and GTINs assigned by the manufacturer, submit unique product identifiers using these attributes:

  • ‘gtin’ required
  • ‘brand’ required
  • ‘mpn’ recommended

Read more here: https://support.google.com/merchants/answer/160161?hl=en

 

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.

This article explains the unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you don’t have them.

Depending on the type of product you submit, you’ll submit different identifiers. For all your items, we recommend submitting all three attributes (gtin, brand, and mpn) to help boost ad performance and help users find your products.

Use the following set of rules to provide the correct identifiers for each of your products.

Some products don’t have a GTIN assigned, and so you don’t need to submit one. However, if the product does have a GTIN assigned and you don’t submit it, then the product could be disapproved.

For products without a GTIN and brand nor mpn and brand, submit identifier_exists.

If the product has a clearly associated brand or manufacturer, submit the brand attribute.

 

https://www.youtube.com/watch?v=xUJ4w36qrVA

 

 

Google Ads Shopping Advertising Certification Assessment Answers

 

 

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